The family realized that obtaining this information quickly and accurately was critical to success and in giving the business a strong competitive advantage. An effective, time- and cost-efficient solution had to be developed in order to provide real impact.

An opportune collegiate internship at a local registry of deeds provided the key, a key that unlocked the process of obtaining vast amounts of transactional homebuyer data from the deed process - data that allowed direct access to this very lucrative market segment.

Further refinements in research, data gathering, data entry and distribution as well as the development of proprietary data management software combined to create a fully integrated process allowing complete access to this vital information.

After this initial success, ZipLeads began offering this service directly to the oil dealer market and shortly thereafter to a broader range of businesses interested in reaching the new homebuyer quickly.

The speed and accuracy of the ZipLeads Data Delivery System has given our clients a truly effective sales and marketing tool. This unique approach to data acquisition, cleansing and distribution provided the basis for a very successful business - ZipLeads Direct!

From its' humble beginnings in 1992, ZipLeads has grown into a highly respected and award-winning compiler of new homebuyer information and a full service direct marketing firm. What began as an outgrowth from a single business within a single industry now encompasses over 25 industries and hundreds of companies providing a broad spectrum of products and services to the new homebuyer and general consumer markets.

The People

ZipLeads Direct is a team of skilled and experienced Marketing, Sales and Technology professionals committed to the absolute success of our clients' marketing efforts. Through unique, imaginative and proven direct marketing techniques and programs we can lead or provide support for sales & marketing campaigns of any size and scope.

The Future

Although New England based, our innovative marketing programs have garnered national attention and are providing ZipLeads the opportunity to expand nationally.

As we grow, we look forward to the opportunity of providing our customers new and innovative programs designed to enhance and expand their market reach, customer base and revenues.

We remain committed to and completely focused on the dynamic new homebuyer market and to providing our clients a continuous flow of new opportunity from this unique market segment.

Addressing this new and profitable customer base is smart business. Being the first to address these new consumers is the ZipLeads Direct Advantage!